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Archive for the ‘About Search Engine Land’ Category

PPC Academy: New Column From Search Engine Land

By Chris Sherman on Monday, January 11th, 2010 | Comments Off

Our newest Search Engine Land column, PPC Academy, launches today. PPC Academy is a comprehensive, one-year search advertising course from beginning to end. Starting with the basics, PPC Academy progressively explores all of the varied facets of paid …

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Conversion Science: New Column From Search Engine Land

By Chris Sherman on Wednesday, December 9th, 2009 | Comments Off

Our newest Search Engine Land column, Conversion Science, launches today. Conversion Science focuses on that all important aspect of search marketing, persuading users to take action. Columnists write about ad and landing page testing and tuning, techn…

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