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Archive for the ‘Analyze This’ Category

5 Web Analytics New Year Resolutions

By Ben Gott on Friday, January 8th, 2010 | Comments Off

It’s that time of year again. Well-meaning people all over the world are proclaiming that they will quit smoking, drink less, eat fewer bacon sandwiches and of course, make more of an effort to analyze the performance of their websites. I am afraid I…

The Ultimate Reason Your SEO Is Underperforming

By Brian Klais on Friday, December 18th, 2009 | Comments Off

In the first installment of this series I asserted that your SEO performance is suffering in proportion to how powerfully you are able to communicate the opportunity to executives. Winning the resources required to grow the channel requires a basic set…

Analyzing AdWords Positions In Google Analytics

By Ben Gott on Friday, December 11th, 2009 | Comments Off

The Holy Grail for any self-respecting AdWords campaign manager must be confirmation that the ad positions they are targeting with their AdWords campaigns provide the best possible return on ad spend (RoAS). Having an answer (based on concrete data) wh…

Dayparting: Profitable Tactic Or Waste Of Time?

By Siddharth Shah on Friday, December 4th, 2009 | Comments Off

Hour of day bidding, or dayparting, has been the topic of much discussion of late. Advertisers want to leverage every possible trend to maximize their profits, and one way to do this is to take advantage of search engines providing advertisers with the…

Analytics, PPC & SEO: So Happy Together

By Evan LaPointe on Friday, November 27th, 2009 | Comments Off

“Search is the world’s largest focus group.” A while ago, someone said this to me (I can’t remember who, but buy yourself an eclair if it’s you: you’ve earned it), and it struck me as pure brilliance. We tend to get…

Jedi Metrics: How To Prepare For SEO Growth

By Brian Klais on Friday, November 20th, 2009 | Comments Off

Powerful the force is in you! You’re overcoming resistance to your SEO efforts. But preparing for growth requires looking within. Learn how Keyword Reach and Page Yield metrics can help you set good baselines and direct your SEO campaigns for maximum e…