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Archive for the ‘Features: Analysis’ Category

Can Google Tell Us What Men and Women Are REALLY Thinking?

By Vanessa Fox on Tuesday, January 19th, 2010 | Comments Off

Last week, a post on the Predictably Irrational blog described the differences in what boyfriends and girlfriends were looking for their beloveds to do based on Google Suggest. Google Suggest can provide hours of fun. Just spend some time at Autocomple…

One Small Step For Marketers, One Giant Leap In Profit

By Adam Goldberg on Sunday, January 17th, 2010 | Comments Off

Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and it’s not the one that we remembe…

Report: It’s A Good Time To Be A Web Analyst, Not Quite So A Google Analytics Competitor

By Ben Gott on Saturday, January 16th, 2010 | Comments Off

Econsultancy just released its annual Web Analytics Buyers Guide, and in conjunction with its Online Measurement and Strategy Report forms an in-depth analysis of the marketplace over here in the UK. On the whole it makes for very interesting (and hear…

Google Plans To Buy Its Way Into Real Estate

By Matt McGee on Saturday, January 16th, 2010 | Comments Off

Google is making its intentions in the real estate vertical more clear. Speaking this week at Inman Real Estate Connect, an industry conference, Google’s Sam Sebastian reportedly said: “We’re actively looking to acquire one to two sma…

After The Hack, Should I Still Trust Google & The Cloud With My Data?

By Danny Sullivan on Thursday, January 14th, 2010 | Comments Off

Over the past year, I’ve moved more and more of my data over to the cloud — in particular, to being stored with Google. I’m rethinking that, in the wake of Google’s statement that it was the target of a sophisticated hacking att…

Google Just Says No To China: Ending Censorship, Due To Gmail Attack

By Danny Sullivan on Tuesday, January 12th, 2010 | Comments Off

Google has revealed that the Gmail accounts of Chinese human rights activists were targeted last December in a hacking attempt. That, along with other issues, has convinced the company that it will no longer censor results China as the Chinese governme…

7 Ways To Conquer Natural Search When Google & Bing Face Off In 2010

By Mike Dobbs on Monday, January 11th, 2010 | Comments Off

7 Ways To Conquer Natural Search When Google & Bing Face Off In 2010
When it comes to search marketing, the Big Three is about to become the Big Two.
The deal heard round the world this past July comes to fruition in 2010—and the much-antici…

Where’s AP In Google News? Apparently In Limbo, As Contract Running Out

By Danny Sullivan on Friday, January 8th, 2010 | Comments Off

It’s been noticed that new Associated Press stories — hosted by Google itself — are no longer appearing in Google News. It’s true. Since Dec. 24, Google has no longer added new AP content, something the company confirmed with me…

The Convergence Of Web Search & Site Search

By Shaun Ryan on Friday, January 8th, 2010 | Comments Off

The company I work for, SLI Systems, specializes in site search—searching products or content within a single website. That’s all we do. For example, try searching Search Engine Land using the SLI-powered search box at the top of the page (but …

Why You Should Attend SMX West 2010: A Personal Preview, From Danny Sullivan

By Danny Sullivan on Thursday, January 7th, 2010 | Comments Off

In less than two months, Search Engine Land’s SMX West search marketing conference will happen from March 2-4 in California. Anyone who is even remotely connected to gaining visitors, customers and driving sales should be attending. Experienced s…

Nexus One: What Exactly Happened Yesterday In Mountain View?

By Greg Sterling on Wednesday, January 6th, 2010 | Comments Off

The 1950s classic Japanese film Rashômon by Akira Kurosawa is an exploration of human perception, truth and how there can be widely differing accounts of the same event. The film’s plot revolves around the rape of a woman and murder of her husba…

A New Behemoth Emerges In Google Maps: Wikipedia

By Chris Silver Smith on Monday, January 4th, 2010 | Comments Off

Google’s recent introduction of Place Pages within Maps came closely in sync with some key adjustments in the factors used to rank local search content. The combination of changes has resulted in Wikipedia abruptly emerging onto the scene as a highly i…

Did Google Get A TSA Subpoena Over Security Directive? It Can’t Say

By Danny Sullivan on Thursday, December 31st, 2009 | Comments Off

Many headlines yesterday about two bloggers who received visits — and subpoenas — from the Transportation Security Administration after publishing a security directive that was emailed to them anonymously. The source used a Gmail account. S…

Now That Everything Is Known, Will The Google Nexus One Phone Launch Generate A Collective Yawn?

By Greg Sterling on Wednesday, December 30th, 2009 | Comments Off

The way that the “Google Phone” rumors and later Nexus One blogging played out probably mean that when Google finally announces the device on January 5 (in all likelihood) there won’t be much news. I could be quite wrong of course. Re…

Top 10 Reasons Your Website Should Go Mobile

By Joshua Odmark on Tuesday, December 29th, 2009 | Comments Off

The mobile web is a fascinating space that is still in its infancy. If the current capabilities of mobile devices are a sign of things to come, I can only imagine what will be possible five years from now.
Here are 10 reasons I think that anyone with…