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11 Free Tools for Social Media Optimization

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and [...]

Ford’s Focus on Social Media: Scott Monty Interview

When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated a tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. (Great summary on Jeff Bullas’s blog) [...]

Poll: Best Royalty Free Stock Photo Sites for Bloggers

As with many bloggers, we’ve been using royalty free images for many years.  Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling for later use in blog [...]

Poll: Best Royalty Free Stock Photo Sites for Bloggers

As with many bloggers, we’ve been using royalty free images for many years.  Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling for later use in blog [...]

5 Ways to Weave LinkedIn Into Your Marketing Mix

From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness. LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. [...]

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6 March 10 at 21:00

My Top iPhone Apps for Social Media Marketing

It’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and also finally get this post started. Ah, back to a full sized Logitech keyboard and [...]

Customer & Influencer Research in Social Media

“If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall. That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing:  If you don’t know your customers you can’t engage them. [...]

James Snider

Great piece. Thank you for writing. I agree with the premise that "So much time is spent on ...

2 March 10 at 07:37

James Snider

Great piece. Thank you for writing. I agree with the premise that \"So much time is spent on ...

2 March 10 at 07:37

5 Sure Fire Tactics to Promote a Business Blog

Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch What’s missing from the equation above? You guessed it: blog promotion. Creating a glitch-free blog with informative content means next to nothing without attracting readers. Start promoting your blog today with these five effective tips:

1. Involve influential industry bloggers. By linking to [...]

OMS10 B2B Marketing Case Study: Marketo

Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to meet Marketing VP Jon Miller in person today prior to his presentation at Online Marketing Summit: Marketo’s Secret Sauce for Demand Generation. Marketo is one of the fastest growing software [...]

How Journalists Use Search & Social Media

TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks.  Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social [...]

15 Social Media Answers From OMS10

Online Marketing Summit 2010 in San Diego is host to a smorgasboard of internet marketing topics and this afternoon I am priveledged to participate on a panel about Social Media. Panelists include:

Chris Baggott, CEO, Compendium Blogware Lee Odden, CEO, TopRank Online Marketing Michael Senger, CEO & Founder, StoneMass Caitlin McCabe, Founder, WhiteLabel Marketing Ben Hanna, VP Marketing, Business.com

That’s a [...]

Small Business Tips For Reporting Web Metrics

[Last week, we shared some web analytics basics for small businesses or web site owners new to tracking website visitor data. Building on that, this post explores what you should do next to report that data.] It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had [...]

Brandividualism: Dilemma or Opportunity?

Many business owners and managers are perplexed by the social web. The effect of customer participation with social media on brands is undeniable. The effect of employee participation with social media can be a bit of a quandary.  The range of acceptance for social web activity runs the gamut from IT blocking all internet connections to [...]

5 Twitter Management Tools You Can’t Live Without

Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing.  Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement [...]

Open Letter to Blog Comment Spammers

Dear “SEO Consulting Services New York” and you too “Starting A Home Business”, I have an admission to make: I don’t like comment spam. You are comment spammers. Our readers don’t like you. I don’t like you. You’re not welcome here. Our Akismet filter has been doing a good job of filtering out spam and our commenting [...]