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Archive for the ‘Online Marketing’ Category

Social Media Marketing Best Practices from Best Buy

By Lee Odden on Friday, May 28th, 2010 | Comments Off

Social Media advice is cheap and for the most part, you get what you pay for. Best practices social media marketing based on experience, well, that’s another thing entirely.
The Social Media Best Practices session at IMS Minneapolis earlier this week gave attendees access to first hand insights from the likes of: Brad Smith from Best Buy, [...]

Online Marketing Summit Minneapolis 2010

By Lee Odden on Thursday, May 27th, 2010 | Comments Off

In conjunction with ClickZ, OMS has launched its 2010 23-City Tour from Seattle to New York and is coming to Minneapolis June 25th. OMS had an event in the Twin Cities last year at about the same time and provided a great mix of education and networking opportunity for internet marketers of all types.
Best practices [...]

Best Practices In SEO And Marketing: IMS MN 2010

By Adam Singer on Wednesday, May 26th, 2010 | Comments Off

At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals:

Alex Bennert – Chief Search Strategist at The Wall Street Journal
Brian Kleisner – Search Engine Marketing Manager for FindLaw
Bill Leake – CEO of Apogee Results

The focus of the panel was on search [...]

Enterprise SEO Interview with Scott Skurnick of Edmunds.com

By Lee Odden on Tuesday, May 25th, 2010 | Comments Off

Spotlight on Search Interview with Scott Skurnick of Edmunds.com
For every SEO guru speaking at a conference, there are 10 or 20 more SEO experts you might not have heard of, making things happen in amazing ways. Scott Skurnick has worked in the Search Marketing industry as long as anyone I know on the conference speaking [...]

Free Pass: Integrated Marketing Summit Minneapolis

By Lee Odden on Monday, May 24th, 2010 | Comments Off

Tomorrow the Integrated Marketing Summit in Minneapolis kicks off with a mix of educational sessions and learning opportunities that run the gamut of online marketing topics. The event includes a keynote from Chad Mitchell of Forrester Research as well as sessions on multi-channel marketing, social media, social CRM, Search Marketing and mobile.
I will be [...]

7 Essential SEO Tips for Small Businesses

By Glen on Friday, May 21st, 2010 | Comments Off

When it comes to marketing in the current economy, small businesses need all the help they can get. They don’t have the ad budgets, the personnel or the time that the bigger competition has. But none of those factors really matter to search engines, and SEO is a great way to both level the playing [...]

10 Easy Local SEO & Online Marketing Tips

By Thomas McMahon on Thursday, May 20th, 2010 | Comments Off

There are currently 29.6 million small businesses in the U.S. (SCORE). 63% of consumers and small business owners use the Iinternet to find information about local companies and 82% use search engines (Webvisible & Nielsen). That means there’s a lot of opportunity for local SEO.
Recently I attended GetListed.org’s Local University in Minneapolis which focused [...]

10 Easy Local SEO & Online Marketing Tips

By Thomas McMahon on Thursday, May 20th, 2010 | Comments Off

SEO at Turner Broadcasting: Interview with Dan Perry

By Lee Odden on Wednesday, May 19th, 2010 | Comments Off

Spotlight on Search Interview with Dan Perry, SEO Director at Turner Broadcasting
Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools.
Working with [...]

SEO at Wall Street Journal: Interview with Alex Bennert

By Lee Odden on Thursday, May 13th, 2010 | Comments Off

Spotlight on Search Interview with Alex Bennert, Chief Search Strategist at The Wall Street Journal
Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools.
This [...]

SEO Google Style: Interview with Maile Ohye

By Lee Odden on Monday, May 10th, 2010 | Comments Off

Spotlight on Search Interview with Maile Ohye, Developer Programs Tech Lead at Google
Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools.
Maile Ohye has [...]