At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals:
Alex Bennert – Chief Search Strategist at The Wall Street Journal
Brian Kleisner – Search Engine Marketing Manager for FindLaw
Bill Leake – CEO of Apogee Results
The focus of the panel was on search [...]
Read More...Recently I posted a series of informal poll questions about blog SEO on Twitter to gain insights and feedback which were leveraged to construct a more in-depth survey. I used the longer survey to collect information on how companies are using blogs for search engine optimization purposes and what kind of impact those efforts have. Essentially, [...]
Read More...The Wall Street Journal noted that Google has purchased search ads for queries done on Google.com for “Google Leaves China” or “Google vs. Baidu.” Clearly, Google wants people to read their position on the recent move for them …
Read More...The Google AdWords blog announced new targeting and ad features for the mobile search ad product.
The first feature allows you to specify the device type and carrier you would like to target your ads to. The device type options include iPhone/iPod T…
In a previous post, I discussed the importance of using behavioral targeting to increase your conversion rates. I also wrote about how to use Google Analytics to understand personas of the users who visit your site.
This post will present a fast and e…
SEOmoz has launched Open Site Explorer, a new tool that joins the already crowded field of link analysis tools. In choosing that name, SEOmoz is somewhat blatantly positioning it as a competitor, and perhaps eventual replacement, for Yahoo’s popu…
Read More...As part of your job managing in-house search marketing, you’ve no doubt created a training plan. At some point, you either have delivered training, or will need to. Whether it is natural search optimization, paid search management, social media, link…
Read More...Microsoft is taking the beta tag off its innovative Bing Maps Silverlight site, which we wrote about previously when it initially launched. According to Microsoft users will be transitioned to the new site and prompted to download Silverlight if they d…
Read More...The week after SMX West, I am hosting an informal SMX named SphinnCon Israel. The event has a half day of SEM related content, including 12 sessions on topics from SEO, PPC, Web Analytics and Social Media. The event is just about sold out now.
We l…
The Google Webmaster Central blog announced they posted a “fun and educational” quiz for all to take over here.
The quiz must be taken by Wednesday, January 27 at 5PM PST. And there are no prizes for winning, it is just for fun.
I took t…
BusinessWeek is reporting and solidifying what was previously an almost unthinkable rumor: that Bing might become the default search engine on the iPhone (and iPod Touch). The way BusinessWeek frames it this becomes a case of “the enemy of my ene…
Read More...It can be important to segement your conversion rate tests to see how they perform for different kinds of users of your site. I’m going to show you a few ways of gathering GWO data in Google Analytics in order to bring the full power of the GA platform…
Read More...Bing’s autosuggest feature now provides more current suggestions as you type a query. Bing says that it’s added “breaking news and hot trending queries” into autosuggest, with updates being pushed out every 15 minutes.
So, for e…
