Search Engine Optimization
Every search engine optimization (SEO) strategy begins with the basics: search engine friendly site design and architecture, and the fundamentals of keyword research and content development. Take your SEO strategy to the next level by implementing best practices and staying on top of emerging optimization tactics.
Shouldn’t Fixate on Keyword Rankings
Focusing only on where [...]
To know what the world is searching for must be amazing. Search engines like Google, Yahoo and Bing are in that position but they’re not exactly sharing those insights. Well, except if you do a little guess work and leverage their keyword research or keyword suggest tools. For example, the suggest-as-you-type features that all the [...]
Read More...Did you realize that search engines have gone full circle on URLs in variables? It used to be considered something to avoid, now search engines are saying variables in URLs are good, as long as you use the canonical meta tag. Google is pushing them with FeedBurner and if webmasters aren’t careful, they could fall [...]
Read More...The Wall Street Journal noted that Google has purchased search ads for queries done on Google.com for “Google Leaves China” or “Google vs. Baidu.” Clearly, Google wants people to read their position on the recent move for them …
Read More...The Google AdWords blog announced new targeting and ad features for the mobile search ad product.
The first feature allows you to specify the device type and carrier you would like to target your ads to. The device type options include iPhone/iPod T…
In a previous post, I discussed the importance of using behavioral targeting to increase your conversion rates. I also wrote about how to use Google Analytics to understand personas of the users who visit your site.
This post will present a fast and e…
SEOmoz has launched Open Site Explorer, a new tool that joins the already crowded field of link analysis tools. In choosing that name, SEOmoz is somewhat blatantly positioning it as a competitor, and perhaps eventual replacement, for Yahoo’s popu…
Read More...As part of your job managing in-house search marketing, you’ve no doubt created a training plan. At some point, you either have delivered training, or will need to. Whether it is natural search optimization, paid search management, social media, link…
Read More...Microsoft is taking the beta tag off its innovative Bing Maps Silverlight site, which we wrote about previously when it initially launched. According to Microsoft users will be transitioned to the new site and prompted to download Silverlight if they d…
Read More...The week after SMX West, I am hosting an informal SMX named SphinnCon Israel. The event has a half day of SEM related content, including 12 sessions on topics from SEO, PPC, Web Analytics and Social Media. The event is just about sold out now.
We l…
The Google Webmaster Central blog announced they posted a “fun and educational” quiz for all to take over here.
The quiz must be taken by Wednesday, January 27 at 5PM PST. And there are no prizes for winning, it is just for fun.
I took t…
