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Archive for the ‘Search Engines’ Category

Report: Microsoft And Apple Discuss Making Bing Default Engine On The iPhone

By Greg Sterling on Wednesday, January 20th, 2010 | Comments Off

BusinessWeek is reporting and solidifying what was previously an almost unthinkable rumor: that Bing might become the default search engine on the iPhone (and iPod Touch). The way BusinessWeek frames it this becomes a case of “the enemy of my ene…

How To Segment Google Website Optimizer Tests

By Will Critchlow on Wednesday, January 20th, 2010 | Comments Off

It can be important to segement your conversion rate tests to see how they perform for different kinds of users of your site. I’m going to show you a few ways of gathering GWO data in Google Analytics in order to bring the full power of the GA platform…

Bing Updates Autosuggest With News & Trending Queries

By Matt McGee on Tuesday, January 19th, 2010 | Comments Off

Bing’s autosuggest feature now provides more current suggestions as you type a query. Bing says that it’s added “breaking news and hot trending queries” into autosuggest, with updates being pushed out every 15 minutes.
So, for e…

Can Google Tell Us What Men and Women Are REALLY Thinking?

By Vanessa Fox on Tuesday, January 19th, 2010 | Comments Off

Last week, a post on the Predictably Irrational blog described the differences in what boyfriends and girlfriends were looking for their beloveds to do based on Google Suggest. Google Suggest can provide hours of fun. Just spend some time at Autocomple…

Yahoo Search Marketing Launches New Network Distribution & Import Campaigns

By Barry Schwartz on Tuesday, January 19th, 2010 | Comments Off

Last week, I wrote about two new features coming to the Yahoo Search Marketing platform. Those two features, the new network distribution and import campaigns, are now live for Yahoo advertisers.
Yahoo has reportedly sent out an email to advertisers, …

Google Changes How It Handles Synonyms

By Matt McGee on Tuesday, January 19th, 2010 | Comments Off

In a post on the Official Google Blog, Google opens up the curtains a bit on how it handles synonyms in search queries and results. It’s a fairly detailed peek inside one aspect of Google’s search algorithms — an aspect that Google sa…

10 Tips For Working On A Collaborative Link Campaign

By Julie Joyce on Tuesday, January 19th, 2010 | Comments Off

If you’ve never worked for a client who also has other people doing the same thing you do, just wait…you will. For particularly large or especially competitive link campaigns, it has become more commonplace for a company to try various opt…

Twitter Is Pointless – Just Like Phones Are

By Ciarán Norris on Tuesday, January 19th, 2010 | Comments Off

As with many people, I started 2010 with many good intentions, one of which was to ensure that my first post of the new year wasn’t about Twitter, and was full of practical tips on how to make the best use of social media to build your brand.
Unf…

Less Than Two Weeks Until SMX West Rate Increases – Register Today & Save

By Search Engine Land on Tuesday, January 19th, 2010 | Comments Off

Register now for Search Marketing Expo – SMX West and save up to $350. You have until the end of the day Saturday, January 30th to take advantage of our early bird rate.
As the search industry changes, so does the SMX agenda. Learn tactics to make t…

Google New York Expanding

By Barry Schwartz on Tuesday, January 19th, 2010 | Comments Off

The New York Observer reports Google is expanding their already humongous New York office by 57,000 square feet.
Google leased two floors of the old Port Authority building on 76 Ninth Avenue, between 15th and 16th street, spanning from 8th to 9th av…

Microsoft Complies With EU Demand, First To Cut Data Retention To Six Months

By Greg Sterling on Tuesday, January 19th, 2010 | Comments Off

Microsoft is the first of the major search engines to agree to the European Union’s demand that data retention be cut to six months. The company will now completely delete IP addresses after six months. Here’s what Microsoft said on the Bin…

2010 Is The Year Global Search Marketing Finally Arrives

By Bill Hunt on Tuesday, January 19th, 2010 | Comments Off

I typically don’t jump on the annual prediction bandwagon since too many cycles are spent defending some of the crazy things I come up with. However, I will go out on a limb and predict that 2010 will be the year of global search marketing.
I have b…

Study Looks At Personalization’s Impact On Search Results

By Matt McGee on Monday, January 18th, 2010 | Comments Off

A group of SEOs is testing the impact that personalized search has on a search results page. David Harry, posting today on his blog, has shared some of the preliminary findings while also admitting that the testing is in its early stages and there are …

Google Gets 75% Of Paid Search Clicks & Dollars: Report

By Matt McGee on Monday, January 18th, 2010 | Comments Off

Three of every four paid search clicks happen on Google, and 75 cents of every paid search dollar is spent on Google. That’s according to the latest quarterly report from Efficient Frontier, a search advertising agency that manages more than $750…