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Archive for the ‘Social Media’ Category

Social Media Marketing Best Practices from Best Buy

By Lee Odden on Friday, May 28th, 2010 | Comments Off

Social Media advice is cheap and for the most part, you get what you pay for. Best practices social media marketing based on experience, well, that’s another thing entirely.
The Social Media Best Practices session at IMS Minneapolis earlier this week gave attendees access to first hand insights from the likes of: Brad Smith from Best Buy, [...]

MarketingProfs B2B: Case Study on Email, CRM & Social Media

By Lee Odden on Wednesday, May 5th, 2010 | Comments Off

I decided to do a little liveblogging at the MarketingProfs B2B Forum and picked this session: Why email CRM and social media have become the tools of modern B2B marketing where a case study was presented by Genworth Financial.
Joel Book from Exact Target introduced the case study: Creating brand advocates is as important as [...]

Thought Leadership on Social Media Strategy

By Adam Singer on Thursday, April 29th, 2010 | Comments Off

This week, we posted thoughts from a variety of marketing and web professionals on social media strategy before tactics.
It’s an ongoing debate, but the consensus among the marketing and PR crowd is clear: strategy before tactics is the logical approach for businesses to take when engaging in social media.
Sarah Evans provides a clever analogy:
Would you [...]

DoubleDutch: Foursquare for the Enterprise

By Lee Odden on Monday, April 12th, 2010 | Comments Off

The buzz on geolocation marketing is hot. Recently Lawrence Coburn from RateItAll released the beta version of a new project: DoubleDutch, a platform for creating your own geolocation check-in app, ala Foursquare. I connected with Lawrence to ask more questions about DoubleDutch and to get tips for marketers that want to incorporate geolocation and review [...]

5 Ways to Leverage Real Time Search in Your Online Marketing Mix

By Michelle Bowles on Friday, April 9th, 2010 | Comments Off

Since late 2009 when Google introduced real time search, the concept has gained a lot of attention.
Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!.
As part of the new technology, Google is combining live updates from sites like Twitter with the [...]