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Posts Tagged 'Seth Godin'

MIMA Summit: Jackie Huba (Church Of The Customer) Keynote

Jackie Huba, blogger at the popular Church of the Customer blog kicked off MIMA Summit 2009 with a moving presentation on the idea of 1%’ers – those influential people creating content on the web (similar to Jakob Nielson’s participation inequality). Through the democratization of publishing content, the vocal minority, those 1%’ers (”sneezers” as Seth Godin calls [...]

5 October 2009 at 12:06 - Comments

10 SEO & Social Media Posts To Read Before MIMA Summit

UPDATE: We have a winner! Liz Giel was selected by a mysterious voting process contrived within the ranks of the TopRank staff and involving various secretive and hurried Account Managers. Suffice it to say, we appreciate all who ReTweeted, linked and commented.  Don’t worry, there will be liveblogging of the event here on Online Marketing [...]

29 September 2009 at 06:18 - Comments

21 Must-Follow Tips For Optimizing Time Spent In Social Media

Several weeks ago, I revisited the 16 rules for social media optimization. Switching things up, today I thought it would be useful to approach this slightly differently and look at how to optimize time spent in social media. These tips aren’t necessarily just for brands or companies to follow, rather they may prove even more [...]

17 September 2009 at 08:44 - Comments

Social Media Books & Experts

One thing that has always puzzled me is the sheer number of books about social media. When your industry changes almost daily – not to mention that it’s one rooted in the digital space – is it helpful to read (or write) books about it?At the same time …

15 September 2009 at 22:48 - Comments

Talk About Transparency!

When you’ve flown, how many times have you ignored the safety instructions? We’ve all heard the same boring routine over and over, and let’s face it – if you don’t know how to fasten a seatbelt, you probably shouldn’t be flying alone. Air New Zealand …

2 July 2009 at 08:02 - Comments

Are Your Priorities Screwed Up?

The recent news of Michael Jackson’s death has a lot of people rattled. When an icon of that stature passes, it’s natural for a whole generation of people to reflect on nostalgic times, pine for what could have been, and think about lessons for our own…

29 June 2009 at 08:35 - Comments

What Matters in Most Word-of-Mouth Marketing?

We all know that people trust people like themselves the most, and that “real” friends are more influential than online contacts. But how does this shake out, exactly?According to a recent Mintel study cited by eMarketer, people who bought a product ba…

22 June 2009 at 16:40 - Comments